How do we make decisions --good and bad-- and why are somepeople so much better at it than others? That’s the question Malcolm Gladwellasks and answers in the follow-up to his huge bestseller, The Tipping Point.Utilizing case studies as diverse as speed dating, pop music, and the shootingof Amadou Diallo, Gladwell reveals that what we think of as decisions made inthe blink of an eye are much more complicated than assumed. Drawing oncutting-edge neuroscience and psychology, he shows how the difference betweengood decision-making and bad has nothing to do with how much information we canprocess quickly, but on the few particular details on which we focus. Leapingboldly from example to example, displaying all of the brilliance that made TheTipping Point a classic, Gladwell reveals how we can become better decision makers--inour homes, our offices, and in everyday life. The result is a book that issurprising and transforming. Never again will you think about thinking the sameway.